Red Canyon is the premier accelerator firm for food brands wishing to expand in the US Specialty Food Market.

We help companies navigate the complex environment that can represent the specilaty food market.

We share a deep knowledge and understanding of both International markets and the US.

We work with every major and minor supermarket chain within the US .

At Red Canyon, we study your needs and goals and help you establish perennial growth.

We measure our results with real KPIs: sales, rotations, acquired leads acquired clients.

 

Preliminary Analysis

When a company wishes to expand its horizons, it is advisable to allocate resources to carry out a preliminary analysis to determine if there is time and resources, both human and Financial to bring it to fruition.

In particular, it is necessary to evaluate the opening that the company has in order to adapt to new cultural and market realities. The above will allow you to plan the project with less uncertainty and be aware of the new requirements you will have to face to develop your business.

This stage is especially useful for companies and individuals with little experience of the industry as it allows us to measure your chances of success.

We study your business model, finances, history and industry goals amongst other things. We then deliver a tailor-made report with our analysis on whether you are ready for the US market.

Multiple scenarios will be laid out based on risk assessment and desired outcomes.


Planning

At this stage, the objectives of short, medium and long term are defined, as well as the detailed definition of the actions necessary to achieve them.

The planning also involves actions relating to the legal, administrative, technical and logistical aspects.

Finally, the human and financial resources needed for their implementation will be allocated.

As a result of this stage you will get a detailed work plan and a schedule of execution for what will be essential to have the commitment of our client.

We provide real time reporting on our progress and keep you informed of all major decisions and events.


Implementation and Execution

Once the intellectual planning of the project has been carried out and approved by our client, our team proceeds to its implementation in the new market. It’s the big jump. Our experience and proactivity allow the project to advance diligently and generate quantifiable results: Leads, new clients, sales, rotations, reassortment, revenue.

Using our decade-long experience in multiple industries and our vast network of contacts, we take charge of your company development in the US. This is the core of our mission, this is where we deliver the results we have defined and been expecting.


Business Intelligence

The success of the commercial relations established in the new market will be determined mainly by the quality of the service and follow-up that is given to each client or project in an individual way.


Business intelligence and continuous improvement of the strategy is the new challenge facing the company in the consolidation and growth of its business.
The experience and knowledge of our team allow you to make an efficient follow-up of each established business relationship, so that your international business development is a successful experience.


Our participation in the accomplishment of more than 150 international projects for 14 years has allowed us to live with our clients the development of the project and growth in international markets.

Working with Red Canyon is like hiring experts with decades of experience in both Foreign and American markets, for a fraction of the cost of full-time resources.
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Preparation and Assessment

During our primary conversations with you we study your business model, industry, and ressources invested for the development in the US…

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Assessment of Goals and Risks

The first few weeks of work consist of building a business plan, drafting a financial model and establishing 5 years objectives…

 
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Execution

During this phase, we will flex our muscles and provide the full force of execution Red Canyon can offer…

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Endurance, Humility & Team Work

We never take a new assignment lightly. We like to think of our team as endurance athletes…

 

Red Canyon is an official partner of the French-American Business Council